Bring a stronger business focus to your alumni program – strategically create, evaluate and communicate the return on investment of alumni activities to your institution. Learn how to leverage corporate business practices such as the Balanced Scorecard, to measure both the tangible and intangible returns of your program and ensure your activities align and augment your school’s strategic priorities.

Session participants will become familiar with a newly created model of performance measurement, the Alumni Business Cycle Scorecard (ABCs)©, authored by Pommashea Noel-Bentley, that expands on scorecard principles. The ABCs framework has gained recognition as a means to create and evaluate strategy-focused alumni programs within post-secondary environments.

Pommashea Noel-Bentley
Director of Alumni and Development
Southern Alberta Institute of Technology

Pommashea Noel-Bentley is Director Alumni & Development for the Southern Alberta Institute of Technology (SAIT) and is responsible for the Institute’s alumni stakeholder relations, student-alumni cultivation, and annual giving activities. She has more than 14 years of management and marketing experience, eight of those in post-secondary education, and holds an MBA with Distinction from the Centre for Innovative Management. Her public sector experience has focused on business development and strategic relationship management for the University of Calgary (Business School) and the Southern Alberta Institute of Technology (SAIT).

Pommashea, a member of SAIT’s senior management team, is a sought after expert who consults and presents on how to establish and evaluate best practices in stakeholder relations. In addition to leading award winning teams who have received numerous CASE and CCAE (Canadian Council for Advancement of Education) awards, her vision has brought unprecedented success and recognition to SAIT as a leader in strategic alumni accountability, performance management, and student partnerships. In 2003 she was the first Canadian to be awarded CASE’s prestigious H.S. Warwick Award for Outstanding Master’s Thesis. Her thesis focused on lleveraging the Balanced Scorecard to create and measure accountability in alumni relations.