| Communications & Marketing |
What breed of brand will be most competitive on your track? And what are the characteristics of the jockey who will best ride your horse? Two consultants with a winning track record serving colleges and universities will discuss important considerations for building your brand, beginning in the stables with research, and moving to the training ground where the creative process leads to messages that maintain their stride even on the longest tracks. The basics are the same, but each advancement team, and each consulting group, reaches their destination with a style all their own. You’ll learn as much from where these expert jockeys agree as from where they differ.
Robert Servier Ph.D.
Senior Vice President
Stamats Communications, Inc.
Dr. Robert Sevier, senior Vice president at Stamats, has nearly 45 years of experience in the higher education marketplace. Stamats is one of America’s leading higher education research, planning, marketing communication, and consulting companies. Each year, Sevier directs more than 100 research studies and helps nearly a dozen colleges with their marketing and strategic plans. He has also written more than 50 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, College and University Journal and conducted more than 400 seminars, workshops, and presentations for the AAU, CASE, NAICU, NACAC, ACT, AACRAO, CIC, CCCU, AAU, NACCAP, the AMA, NCMPR, and the College Board. Sevier has authored three books published by CASE, including Integrated Marketing for Colleges, Universities, and Schools, 1988; Strategic Planning in Higher Education: Theory and Practice, 2000; and co-edited Integrated Marketing Communication, 1999. Sevier has also published Thinking Outside the Box: Some (fairly) Radical Thoughts on How Colleges and Universities Should Think, Act, and Communicate in a Very Busy Marketplace, 2001; Building A Brand that Matters, 2002, and his most recent book, An Integrated Marketing Workbook for Colleges and Universities, 2003. Prior to Stamats, Sevier worked at the Oregon Health Sciences University, a CASE District VIII school in Portland and Denison University in Ohio. Sevier also taught at Mount Vernon Nazarene College and The Ohio State University, where he earned a Ph.D. in Policy Analysis and Higher Education Administration. He also holds an M.S. degree in Journalism/Public Relations from the University of Oregon (1979).
Bob Brock, President
Educational Marketing Group, Inc.
Bob Brock has over 29 years' experience in marketing and communications. In 1997, he created Educational Marketing Group based on increasing evidence that colleges and universities can be significantly more effective in achieving institutional goals by using a strategic brand marketing approach. Since then, Brock has been a consultant in strategic planning and integrated brand marketing for dozens of premier universities and colleges nationwide. Early in his career, he published more than 200 articles for regional and national publications as a freelance journalist. He worked as the national media relations specialist at Washington University in St. Louis for three years. At Rutgers University, Brock served as alumni editor and director of periodicals, supervising the award-winning Rutgers Magazine. His experience also includes three years as Director of Public Relations for the University of Denver and another three years as Assistant Vice President at Metropolitan State College of Denver. He has been named a CASE "Stellar Speaker" and conducts seminars frequently on integrated marketing, brand development, strategic planning and related topics. Educational Marketing Group, Inc. (EMG) is a full-service agency that provides custom-designed strategic planning, brand marketing, creative services, research and media planning for higher education clients nationwide. Headquartered in Denver, EMG consists of senior experts in branding, marketing, management, public affairs, media, advertising and research. Their work has won numerous national and regional awards from CASE, the Admissions Marketing Report and other professional organizations.
