| Communications & Marketing |
Seattle Slew. Seabiscuit. Got milk? Put a tiger in your tank. Good brands are remembered and repeated, but increasingly, the competition is running faster. Robert Sevier wrote the book, including ones featured in the CASE Bookstore, and wins high ratings at his many appearances across the nation each year for his presentations about branding and integrated marketing. Explore the essentials elements of maintaining your brand and learn a few things about the great challenge of continually getting your message across to a busy audience in an over-communicated society.
Robert Servier Ph.D.
Senior Vice President
Stamats Communications, Inc.
Dr. Robert Sevier, senior Vice president at Stamats, has nearly 45 years of experience in the higher education marketplace. Stamats is one of America’s leading higher education research, planning, marketing communication, and consulting companies. Each year, Sevier directs more than 100 research studies and helps nearly a dozen colleges with their marketing and strategic plans. He has also written more than 50 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, College and University Journal and conducted more than 400 seminars, workshops, and presentations for the AAU, CASE, NAICU, NACAC, ACT, AACRAO, CIC, CCCU, AAU, NACCAP, the AMA, NCMPR, and the College Board. Sevier has authored three books published by CASE, including Integrated Marketing for Colleges, Universities, and Schools, 1988; Strategic Planning in Higher Education: Theory and Practice, 2000; and co-edited Integrated Marketing Communication, 1999. Sevier has also published Thinking Outside the Box: Some (fairly) Radical Thoughts on How Colleges and Universities Should Think, Act, and Communicate in a Very Busy Marketplace, 2001; Building A Brand that Matters, 2002, and his most recent book, An Integrated Marketing Workbook for Colleges and Universities, 2003. Prior to Stamats, Sevier worked at the Oregon Health Sciences University, a CASE District VIII school in Portland and Denison University in Ohio. Sevier also taught at Mount Vernon Nazarene College and The Ohio State University, where he earned a Ph.D. in Policy Analysis and Higher Education Administration. He also holds an M.S. degree in Journalism/Public Relations from the University of Oregon (1979).
