If magazine editors and development officers have so much in common, why don't they always see eye-to-eye? Find out how to create a magazine that works for editors and development officers — while keeping the readers happy.

David Gibson
Director of Communications for Development and Alumni Affairs
Dartmouth College

David Gibson is the director of communications for development and alumni affairs at Dartmouth College, where he directs both strategy and product for the college's fund-raising efforts. He has been in higher-education publishing for more than ten years, as editor and publisher of Cornell Magazine (1996-2000) and editor of Northeastern University Magazine (1989-1996). At Cornell, where he and eight staffers produced a four-color, 124-page bimonthly, he directed a design overhaul and reorganized the business operations. Within a year the magazine had won its first of two CASE/Newsweek Magazine of the Year awards and within two years its longstanding budget deficit had been eliminated. At Northeastern he financed improvements to the bimonthly by creating a profitable commercial advertising department and annual voluntary subscription campaigns. He left university publishing for two years for a stint with Yankee Magazine, where he was the managing editor and part of a core group of staffers who repositioned the magazine--its first overhaul since its founding in 1935. He has been a faculty member of CASE's Summer Institute in Communications for five years (two as chairman), and lectures and consults frequently in higher education publishing.

Thomas Griffin
Editor, Columns
University of Washington

Thomas Griffin has been editor of Columns, the University of Washington alumni magazine, since it was founded 14 years ago. During that time, the magazine has won more than 100 awards from CASE, the Society of Professional Journalists, the Washington Press Association and PRINT Magazine. Griffin has been a co-chair of CASE's annual Editors' Forum and currently serves on the faculty for CASE's Summer Institute in Marketing and Communications. Though wedded to print, he launched the Web version of Columns nine years ago and in 2002 helped start UW NewsLinks, an electronic newsletter for all UW alumni. He is also the author of the book The University of Washington Experience, published last fall by Documentary Media. Prior to joining Columns, Griffin was the editor of the faculty/staff newspaper at the University of Washington, a daily newspaper reporter in Madison, Wisconsin, and an English teacher in Paris. He has both a bachelor's and a master's degree from the University of Wisconsin.

Joan Melcher
Editor, Montanan
University of Montana