| Communications & Marketing |
Download the PDF version of the Communications Track
Track Session I: Sunday, February 27, 9:30-10:45 a.m.
Establishing Your Brand: Getting to the Track With a Winner
What breed of brand will be most competitive on your track? And what are the characteristics of the jockey who will best ride your horse?
Track Session II: Sunday, February 27, 1:45-3:00 p.m.
Maintaining your Brand: How to Keep a Winner Competitive
Seattle Slew. Seabiscuit. Got milk? Put a tiger in your tank. Good brands are remembered and repeated, but increasingly, the competition is running faster.
Track Session III: Sunday, February 27, 3:30-4:45 p.m.
Writing for the Web: A Horse of a Different Color (cross-track with Web)
Is writing for the web that much different from writing for print? Come hear from experts on how you can make sure you don't fall into the common pitfalls when converting your writing style from print to web.
Institutional Magazines: It Doesn't have to be a Two-Horse Match Race
If editors and development officers have so much in common, why don't they always see eye-to-eye?
Track Session V: Monday, February 28, 1:15-2:30 p.m.
Keeping Creativity Creative: Staying a Stakes-Winner
How can you constantly come up with great ideas and creative solutions on an endless amount of projects?
