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> Constituent Relations: Reclaiming the Blue Ribbon
Independent Schools had the relationship with parents, grandparents, and students first, how do we get back into the Winner's Circle? We are all inundated by those who demand our attention, our free time, and our philanthropy – and it’s just the same for our constituents. As an Independent School, we may have been their first love, but when did we break up? There may be a few simple things you can do to re-engage your constituents; it may just be easier than you think. This session will provide you with some communication ideas and strategies to take home.
Jeff McGuinness
Advancement Officer
Strathcona-Tweedsmuir School
Jeff McGuinness is the Associate Director of Advancement at Strathcona-Tweedsmuir School in Calgary, Alberta, Canada. At STS he has introduced a dynamic and interactive website and online communications program, and manages the parents’ annual fund. In 2003-04 the Advancement Office at STS was awarded CCAE’s Prix d’Excellence for Best Independent School/Small Shop, and Jeff received the Mark Young Award from CASE District VIII. Prior to arriving at STS, Jeff managed Alumni Relations at Crescent School in Toronto. Jeff serves on the executive of the Canadian Association of Independent Schools’ Advancement Professionals (CAISAP), and on the Calgary Chapter of AFP. Jeff holds a degree in Marketing from Bowling Green State University (Ohio) and a certificate in International Business from L’Ecole Superior du Commerce in Nantes, France.
