| Philanthropy |
Philanthropy has become a high stakes race and your institution has everything to lose without solid long term partnerships with the corporate sector.This session will examine in detail the strategic alliances model that has been successfully implemented at the University of Victoria. A detailed look at how to establish your corporate prospects, make the ask, create the contract and manage the relationship. This approach leverages existing business relationships with your institution and adds a marketing component to realize new revenues to your bottom line. This is not philanthropy, but it will contribute to the Advancement mission of the university and fundraising professionals need to be prepared to take advantage of this evolving approach to corporate fundraising.
John Morton
Manager of Business and Corporate Relations
University of Victoria
In his role with the External Relations Division of the University, Mr. Morton manages a diverse portfolio of more than 30 corporate partners. Mr. Morton works with companies to meet their business needs by offering them a campus comprised of 18,000 students and 4,000 faculty and staff. In turn, he ensures that the corporate partners bring "value-added" components to the table, to benefit the lives of students both on- and off-campus.
With a B.A. in Journalism (Ryerson University) and an associate degree in Marketing Management (BCIT), Mr. Morton spent 12 years working for various multinational advertising agencies in Vancouver, Toronto, New York, and Los Angeles. He entered the nonprofit world at B.C. Children's Hospital in Vancouver, working there for five years as Director, Marketing & Communications.
