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Once upon a time, email communication was easy and effective. Then spammers caught on to the power of email and turned one of the fastest growing marketing mediums into a wasteland of Viagra and get-rich schemes. Today, email is still effective. But it’s no longer easy.
This session will present everything you need to know about spam filters, legislation and other threats to your ability to use email to recruit students and enhance your relationships with alumni and other key constituencies. In addition, you’ll get practical advice on email content, broadcast technology, pre-email testing and other tips and trends that will help you start or enhance an email program.
Brian Niles
Chief Executive Officer, Co-founder
Target X
Brian Wm. Niles is CEO of TargetX, a unique interactive marketing agency for colleges and universities. He has established a national reputation as an Internet marketer and authority on email recruiting, serving as a speaker, workshop leader and consultant at numerous conferences and for a number of educational institutions. Brian was formerly the Executive Director of Adult Enrollment and Marketing at
