Audio, Video, Multimedia and the College Website

 Print this page

Audio, video, and multimedia content can enhance college websites and provide visitors with a view of the college that can't be expressed with just text and images. It is possible to go overboard with this type of content and annoy visitors more than interesting them. In many cases, less is more.

Find out how other colleges use audio, video, and multimedia content to create engaging websites, and learn what things work best and what to avoid. You'll see real-world examples and go home with ideas for improving your site. Some technical information will be covered, but this will not be a session about how to use software or web programming.

Tory Stirling
Web Developer for Student Enrollment and Development
Westminster College

Tory Stirling is the Web Developer for Student Enrollment and Development at Westminster College in Salt Lake City, Utah. Tory has worked as the web developer since the inception of the position at Westminster over three years ago.  Previous to her roll as the "web vixen" she was the college's graduate and international student admissions counselor.  She is primarily responsible for marketing and informative content for prospective students on the college's web site, including the school's Virtual Tour which won the IAC 2003 "Best Education Rich-media Campaign" and the Science at the Great Salt Lake site which won the 2004 CASE "Circle of Excellence" Bronze Award.

Previous to her work at Westminster Tory was a freelance writer and the deputy press secretary for U.S. Senator Bob Bennett in Washington, D.C.  She graduated from Utah State University with a Bachelor of Science degree in English and received her Master in Professional Communication degree from Westminster College.