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Writing for the Web: A Horse of a Different Color
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Is writing for the web that much different from writing for print?  Come hear from experts on how you can make sure you don't fall into the common pitfalls when converting your writing style from print to web.

Joy Cordell
Founder
Cordell Content Consulting, LLC

Joy Cordell has worked in digital media since 1995, beginning at Microsoft Network when Microsoft made its notable Internet shift. Finding her background in magazine journalism invaluable in the online world, Joy both consulted and worked for Web companies such as Free Range Media, Adobe, and Saltmine in editor, writer, researcher, information architect, and producer roles. Joy’s experience has also included editing “Digital Media,” wireless newsletter “ThumbTribes,” and she currently edits and produces “TechALERT,” a publication about companies that are expanding internationally.  Joy has also researched, written, and edited materials on wireless technology and the wireless industry for over six years.  Joy received her B.A. from the University of Oregon School of Journalism with an emphasis on magazine journalism and a minor in English literature. She founded Women in Digital Journalism (Seattle) in 1997 and also is a member of JAWS (Journalism and Women Symposium).

Kathleen Klein
Founder
Klein Info Design

Kathleen Klein focuses her business — Klein Info Design — on improving website content and navigation. Her clients include the University of Washington, Microsoft, Medtronic and KnowledgeAnywhere, an outline training company.  Before starting her business three years ago, Kathleen was a web producer at onhealth.com, the number one consumer health site until it was bought by WebMD. She got her start on the web with a Microsoft project in 1995 and also has worked as a content manager and web master for Group Health Cooperative.  Pre-World Wide Web, Kathleen worked 10 years as a reporter and editor, and handled media relations at the University of Washington’s Health Sciences Center. Her degree in communications is from the University of Washington.

Sharon Baerny
Founder
We Know Words

Wordsmith Sharon Baerny has a colorful past. She's a former art junkie with a Master's degree in art history and several museum internships under her belt. After publishing and editing her own arts and antiques magazine, Sharon went on to edit a computer magazine, and to write articles for several publications, including The Woman's Art Journal, Brownfield News, Planning Magazine, ArcNews, Computer User and more.  Learning the ins and outs of marketing firsthand when promoting her art magazine, Sharon got hooked on it. She wrote her first Web site in 1997, and has been writing copy ever since, founding We Know Words in 2000.  Sharon is now a marketing junkie, and an active member of both the DMA and the AMA. She's a voracious reader of books, newsletters and all things marketing related — and even heads up a marketing book club. Sharon has spoken on persuasive prose to groups ranging from 4th graders to Rotarians to her marketing writing students at the local college. She has been written about in The Seattle Times and other local papers, and featured on the Creating Customer Evangelists Web site.