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There's a new bunch of kids out there - and they're not anything like their Gen-X and Boomer predecessors. They're wired, they're happy, and they can't stand traditional marketing fluff. How do you reach this new generation, the Millennial Generation, and what role does your internet strategy play? (Not your website, your internet strategy.) We'll talk about branding, blogs, micro-sites, off-line integration, and the unvarnished truth.
Kari Chisholm
President, Mandate Media
Kari Chisholm, president of Mandate Media, is an experienced internet strategist, political consultant, and interactive web developer. For five years, he was the primary web developer and strategist for Lewis & Clark College. At L&C, he oversaw the college's shift to a web-centric communications strategy, built a content management system in-house, and developed Inside L&C - a microsite for admitted students. The Lewis & Clark website has been nationally recognized as a model for best practices in strategy, content, design, and technology. Kari regularly speaks on internet strategy to higher education audiences across the country. Today, his consulting practice at MandateMedia.com focuses on internet strategy for people changing the world - political candidates, advocacy causes, and nonprofit organizations. He also serves as a senior strategist for mStoner, the leading web consultancy in higher education.
