| Web |
Online "magazines" should be different than their print counterparts. But how? Thinking like a web editor is a start. This session will cover different strategies for publishing your magazine on the web, with illustrations about how other colleges and universities have expanded their online content--and we'll focus on ideas and techniques that you can use to expand your content, without doing a lot of extra work. Go home with ideas that will engage readers and keep them coming back for more.
Michael Stoner
President
mStoner Marketing, Consulting
During his 25-year career as a communicator and consultant, Michael Stoner has served more than 100 education institutions, nonprofits, and businesses on three continents. He is recognized as an authority on how institutions can use the Internet and the Web to communicate effectively with their constituents and how they can effectively integrate communications across channels.
