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Download the PDF version of the Web Track
Track Session I: Sunday, February 27, 9:30-10:45 a.m.
Internet Strategies for the Millennial Generation
There's a new bunch of kids out there - and they're not anything like their Gen-X and Boomer predecessors. They're wired, they're happy, and they can't stand traditional marketing fluff.
Track Session II: Sunday, February 27, 1:45-3:00 p.m.
Audio, Video, Multimedia and the College Website
Find out how other colleges use audio, video, and multimedia content to create engaging websites, and learn what things work best and what to avoid.
Track Session III: Sunday, February 27, 3:30-4:45 p.m.
Writing for the Web: A Horse of a Different Color
Is writing for the web that much different from writing for print? Come hear from experts on how you can make sure you don't fall into the common pitfalls when converting your writing style from print to web.
Broadcast Email Strategies
This session will present everything you need to know about spam filters, legislation and other threats to your ability to use email to recruit students and enhance your relationships with alumni and other key constituencies.
Track Session V: Monday, February 28, 1:15-2:30 p.m.
Online Magazines
Online "magazines" should be different than their print counterparts. But how? Thinking like a web editor is a start
