Pre-Conference Workshop

Writing for Development

Wednesday, February 22, 9:00 a.m. – 12:00 p.m.

The cultivation, solicitation and stewardship of major gift donors and prospects can be greatly enhanced by good writing. This "how to" workshop will teach fundraising, stewardship, and communications staff how to write for major gift donors and prospects. It will provide practical tips, resources, and samples that you can bring back to your institution and put into immediate action. By the end of this session, you will:

• Have an understanding of how good writing can enhance your stewardship and solicitation of donors.
• Learn what constitutes good writing.
• Be better able to prepare and edit stewardship and solicitation materials.

Workshop participants should bring along their own samples of letters and proposals to edit and rewrite throughout the session. Note: The writing of annual fund letters will not be covered in this workshop.

Speaker: KCI (Ketchum Canada Inc.)

This track is generously sponsored by: