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Social Media Boot Camp
 April 23, 2010
8:30-3:00 PM
Riverpoint Campus
Academic Center, Room 241
600 N. Riverpoint Blvd
Spokane, WA
In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization.
This social media boot camp will give you everything you need to get your organization up to speed in the emerging world of social media marketing.
The goal of this social media boot camp is to take you beyond the “now what” phase and have you putting social media to work in your University and Colleges.
You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy: Facebook, blogs, Twitter, LinkedIn.
Workshop Schedule
Introduction to Social Media
Ward Duft, Creative Director, BHW1
While social media marketing is not a panacea for fundraising, but it can be very cost-effective in terms of generating awareness and engagement with constituents. Ward Duft, Creative Director at BHW1 in Spokane, WA will outline fundamental strategies you can use to engage alumni, professors, students and potential students via social media. The presentation will outline an overall social media marketing strategies, including best practices, tools and techniques. Ward will also provide real world case studies with demonstrated ROI, as well as resources you can apply immediately. This session will provide a foundation for the remainder of the bootcamp.
Take Away: Introduction to Social Media
Class Materials:
Twitter & LinkedIn
Lance Kissler, Director of Marketing, Pacific University
Twitter is a powerful way to connect with internal and external audiences, especially the media. Learn how to establish your Twitter presence and connect it with LinkedIn, engage your audience, create meaningful conversations and track your efforts...and do so while balancing the rest of your workload.
This introduction to Twitter and LinkedIn will give communicators the basic how-to get started, some ideas and tools about measurement, a look at how Twitter can draw traffic to your Web content, and a sense of the Twitter culture. You'll also learn the basics of LinkedIn groups. Many of the lessons apply to other social networks as well. Session content will be adjusted to experience level of participants.
Take Aways:
- Suggested tools for managing Twitter and tracking results.
- Selected Twitter accounts to follow for higher ed communications/social media content.
- Selected blogs with good content on social media.
- Setup LinkedIn groups for alumni, faculty and staff
- Integrate your Twitter and LinkedIn presence with RSS feed
Class Materials:
Facebook
Dave Sonntag, Associate Vice President - Marketing & Communications, Gonzaga University
Drew Rieder, Assistant Director - Alumni Chapters, Gonzaga University
Matt Beckman, Marketing Director - Athletics, Gonzaga University
This session is great for those interested in starting a Facebook presence and setting up initial strategies. Learn how Gonzaga University is strengthening their relationships with their University constituents via Facebook. They'll demonstrate strategies to increase spirit and pride, engage alumni and cultivate online gifts.
Take Aways:
- Learn how to create and customize a Facebook page
- Create and manage Facebook ad campaigns
- Automatically integrate your Facebook and Twitter updates
Class Materials:
Blogging
Celene Carillo, Web Writer, Oregon State University
My session will cover the basics of blogging for a higher ed institution or other organization. I’ll go over writing style, frequency, tips on knowing your audience and how to build your own audience and tools for blogging better. I’ll also cover a little bit of what not to do with your audience, like blocking comments and discouraging conversation. I may include a breakout session in which small groups talk for a while on catering to an audience and playing up their institution’s strengths.
Take Aways:
- Understand how to build an audience profile
- Understand how to make your blog have an online niche to fit into.
Q & A Time with the Instructors
Opportunity for attendees to ask questions about the information they gained during the four sessions.
Class Materials:
Location
Riverpoint Campus
Academic Center, Room 241
600 N. Riverpoint Blvd
Spokane, WA
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